Lucky Brand

Lucky Brand is for the free-thinkers and the optimists who don’t take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.” In the beginning they experimented with vintage jeans, remixing the classic to create something new. Now they make denim AND lifestyle wares. Call it eclectic Americana for all. Lucky Brand products portray personality through perfectly imperfect, often American-heritage inspired details that bring levity to any look, or situation.