Helzberg is a fine jewelry retailer with a legacy of unconditional care, promises kept and quality delivered since 1915. From sourcing stones to crafting custom designs, Helzberg goes above and beyond industry standards in everything they do. Because they know every piece, keepsake and heirloom means something more. Helzberg's certified experts are here to turn your dream custom engagement ring into reality at our Custom Bar. Discover something special from their fine jewelry assortment with help from Helzberg's experienced associates or explore and try on pieces from the exclusive demi-fine jewelry collection. Mix, match and layer on to find your perfect look, at your own pace.