Zales, The Diamond Store, has been America’s jeweler since 1924. It is our expertise, knowledge and size that enable us to bring you the most exquisite diamonds, at just the right value.We’re one of the largest buyers and processors of diamonds in the world. Our personalized dedication to customers and an uncompromising demand for quality, selection and value has made Zales a jeweler you can trust. Because of our size and buying power, Zales offers you the finest selection of merchandise at the best value.