Clean, Green Beauty Brands

Audrey Miranda | Assistant Director of Marketing April 12th, 2024

Earth Month has us thinking about our impact on our environment. The beauty industry has long been criticized for their physical impact on landfills and chemicals that can have an adverse effect on the environment. It is reassuring to see that beauty and skincare companies have made strides in improving the quality of plant-based and cruelty-free products.

With so many buzzwords in this space, how do you become a planet-conscious consumer? Knowledge is power, and with tools, you are able to make educated decisions. According to ClearForMe, a company dedicated to helping companies choose clean ingredients and shoppers find clean beauty products, 61% of Millennials care about the ingredients listed in their favorite beauty and skincare products. The ClearForMe platform contains a searchable database of ingredients, and currently hosts over 1,400 clean beauty brands, making it easier to do the research!

Thanks to growing consumer concern and education, we are seeing an uptick in “clean beauty.” Retailers like Sephora have established seals of approval for clean beauty products and brands by implementing their formulation guidelines. Read more about “Clean at Sephora.”

The clean beauty industry continues to evolve from a trend into a large sector within the global beauty market, with expected growth to $14B in 2028 (from $7B in 2022). Explosive growth can be, in part, attributed to demand for effective products that are safe not only for us, but also for the planet. Proving that the greater the demand, the faster the movement can go mainstream.

From carbon-neutral production methods to vegan-friendly formulas, refillable containers and innovative alternative packaging, there are plenty of ways to reduce the adverse effects on our planet. While none are a catch-all cure for our collective consumption problem, they’re all a promising start and every little helps when it comes to protecting the environment.

Here’s our selection of natural ingredient powered sustainability-focused finds across skin, hair, body, and makeup.

LUSH Fresh Handmade Cosmetics

Available at LUSH Fresh Handmade Cosmetics

Peachy Bath Bomb, $9

Montalbano Shampoo Bar, $15

Twilight Shower Jelly, $10

Tata Harper Skincare

Available at Sephora

Resurfacing BHA Mask for Brightening and Dark Spots, $68

Superkind Brightening Refining Cleanser for Skin Barrier Support, $88

Water-Lock Refillable Moisturizer with Skin-Smoothing Peptides & Hyaluronic Acid, $68


Available at Sephora

Dew Blush Blendable Liquid Blush, $25

Glowy Super Gel Lightweight Dewy Multipurpose Illuminator, $28


ILIA Beauty

Available at Sephora and Nordstrom

Balmy Tint Hydrating Lip Balm, $28

Limitless Lash Lengthening Clean Mascara, $28

Super Serum Skin Tint SPF 40 Skincare Foundation, $48

Youth to the People

Available at Sephora and Nordstrom

Superfood Gentle Antioxidant Refillable Cleanser, $39

15% Vitamin C + Caffeine Energy Brightening Serum for Uneven Tone, $72

Superfood + Niacinamide Body Cleanser with Antioxidants & Hyaluronic Acid, $39


Available at Sephora

Daily Microfoliant Refillable Exfoliator, $66

Daily Microfoliant Exfoliator Refill Pack, $59

Multi-Active Toner, $44


Available at Sephora

So Blown Blurring & Hydrating Collagen Peptide Primer With Niacinamide, $366666

Big Swell Hydrating Lip Plumper Gloss, $24

Surfproof Hydrating Setting Spray with Niacinamide, $35

Rose Inc

Available at Sephora

Softlight Skin-Smoothing Hydrating Non-Comedogenic Foundation, $54

Hydration Replenish Microencapsulated Plumping Gel Moisturizer, $70

Softlight Clean Dewy Hydrating Concealer, $30

Summer Fridays

Available at Sephora

Jet Lag Mask + Moisturizer, $49

Dream Lip Oil for Moisturizing Sheer Coverage, $26

ShadeDrops Mineral Milk Sunscreen SPF 30, $36

Tower28 Beauty

Available at Sephora

Swipe All-Over Hydrating Serum Concealer, $22

JuiceBalm Vegan Tinted Lip Balm, $16

SOS Daily Rescue Facial Spray, $28


Available at Sephora

Original Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20, $44

MINERALIST Eyeshadow Palette, $32

Mineral Veil Talc Free Setting Powder, $35


Available at Sephora and Nordstrom

Sugar Advanced Therapy Treatment Lip Balm, $28

Rose & Hyaluronic Acid Deep Hydration Moisturizer, $46

Rose & Hyaluronic Acid Deep Hydration Toner, $48

KORA Organics

Available at Sephora

Turmeric Glow Foaming Cleanser, $46

Noni Glow Radiant Face Oil with Antioxidants, $74

Nourishing Hand & Body Lotion, $57

Glow Recipe

Available at Sephora

Avocado Ceramide Moisture Barrier Cleanser, $28

Papaya Sorbet Smoothing Enzyme Cleansing Balm & Makeup Remover, $32

Watermelon Pink Juice Oil-Free Refillable Moisturizer, $40

Murad Skincare

Available at Sephora

Deep Relief Acne Treatment with Salicylic Acid, $45

Retinal ReSculpt Overnight Treatment, $105

Rapid Relief Acne Spot Treatment, $26


Available at Sephora

Green Clean Makeup Removing Cleansing Balm, $36

Whipped Greens Oil-Free Foaming Cleanser with Moringa and Papaya, $29

Honey Halo Ultra-Hydrating Ceramide Moisturizer, $48

Paula's Choice Skincare

Available at Sephora

10% Azelaic Acid Booster, $39

Skin Perfecting 2% BHA Liquid Exfoliant, $35

C15 Vitamin C Super Booster, $55


Available at Sephora

Signature Lip Lightweight Matte Lipstick, $26

Day Glow Dewy Highlighting Balm, $32

Clean Lash Lengthening Tubing Mascara, $26


Available at Sephora

Nova 15% Vitamin C + Turmeric Brightening Serum, $65

Pink Cloud Rosewater + Squalane Makeup Removing Face Wash, $26

Star Seed Silicone-Free 100% Mineral Facial Sunscreen SPF 30 with Vitamin C + Prebiotics, $38

Tarte Cosmetics

Available at Sephora

Tartelette™ In Bloom Clay Eyeshadow Palette, $47

Maracuja Juicy Lip Plump, $26

Amazonian Clay Waterproof Bronzer, $32