Charmed Life

Audrey Miranda | Assistant Director of Marketing March 13th, 2025

According to Elle, the charm craze is “the most fun we’ve had with fashion in ages.” Why? There are no rules – anything can be a charm!

It’s a reminder that style is supposed to be an expression of yourself. From street style to influencer round ups, charms have been everywhere since last spring and are only gaining traction, and they’re being affixed to Louis Vuitton and Beis bags alike.

The versatility of the charm trend means that they can go on anything (bags, sneakers, scrunchies), can be designed like anything (pretzels, shells, braids), and made from anything (nylon cords, scarves, chains, and actual jewelry).

Obsessed with cherries? Add them to your bag. Want the world to know you’re a coffee connoisseur? Add a sterling silver to-go cup! Your charm stack says a lot about what makes you YOU. There’s no wrong way to charm, so enjoy it!

BP. Seaside 8-Pack Shoe Charms

Available at Nordstrom

BP. Western Bag Charm

Available at Nordstrom

Adina Reyter Emerald & Diamond Clover Charm Pendant

Available at Nordstrom

Engravable Heart & Arrow Double Dangle Charm

Available at Pandora

Airplane, Globe & Suitcase Dangle Charm

Available at Pandora

Murano Glass Bubble Tea Dangle Charm

Available at Pandora

14k Gold Charm, Puffed Heart Charm

Available at Macy's

Mother of Pearl Shell Metal Alloy Charm

Available at Macy's

State Charm in 14k Yellow Gold

Available at Macy's

Gold Plated Strawberry Charm

Available at Lovisa

Gold Bow & Cross Charm Necklace

Available at Lovisa

Antique Silver Rustic Heart & Diamante Charm Bracelet

Available at Lovisa

Monica Rich Kosann Charms

Available at Bachendorf's

Lisa Nik 18k Yellow Gold Rocks Kite Shaped Green Quartz Detachable Ear Charms

Available at Bachendorf's

John Hardy Charm Bracelet

Available at Bachendorf's

Tiffany Blue Box® Charm

Available at Tiffany & Co.

Crown Charm in Silver

Available at Tiffany & Co.

Return to Tiffany® Heart Tag Charm in Silver, Medium

Available at Tiffany & Co.

Micro Charms Heart Bag Charm

Available at Louis Vuitton

Vivienne Candy Heart Bag Charm

Available at Louis Vuitton

Spring Street Chain Bag Charm

Available at Louis Vuitton

Dog-Shaped Bag Charm

Available at Gucci

Crystal Double G Keychain

Available at Gucci

Cat-Shaped Bag Charm

Available at Gucci

Multi-Charm Keychain

Available at Zara

2-Pack of Charm Bracelets

Available at Zara

Pearl Charms Necklace

Available at Zara

Rose Charm in 10K Two-Tone Gold

Available in Banter

Diamond-Cut Sea Turtle Necklace Charm in 10K Solid Gold

Available in Banter

Cross Charm in 10K Gold

Available in Banter

Everywhere Belt Bag Charm Keychain

Available at Lululemon