#OnTrend: Peach Fuzz

Audrey Miranda | Assistant Director of Marketing January 11th, 2024

This heartfelt hue brings a feeling of "kindness and tenderness, communicating a message of caring and sharing, community and collaboration." PANTONE 13-1023 Peach Fuzz is a "velvety gentle peach whose all-embracing spirit enriches heart, mind and body." This color is a reflection of the past, but with a contemporary tone.

Apparel and accessories are pairing this color with sueded, velvety, quilted, and furry textures that are soft to the touch. Peach tones have been a fixture of the Spring-Summer 2024 runways, graced red carpets this awards season, and were spotted on celebrities like Taylor Swift, Hilary Duff, Uma Thurman, and the Rock.

Described as a "rediscovered neutral," by New York Times art director, Jeremy Allen, this hue is bound to emerge in a variety of goods. Our retailers are getting on the trend by releasing everything from fine jewelry to running shoes in this warm and rosy hue.

Nordstrom – HOKA Kawana Running Shoe

Sephora – Tarte Maracuja Juicy Lip Plump: Peach Shimmer Glass

Bachendorf’s – 18K Rose Gold Bubble Tapered Stackable Ring

Louis Vuitton – LV Essential Shine Scarf

Gucci – GG Marmont Mini Top Handle Bag

Mango – Ribbed Sweater and Skirt

Tiffany & Co. – Leather Inlaid Heart Tag Key Ring

Macy’s – DKNY Bias Luggage Set: Peach Bloom

Johnston & Murphy – Vintage Sub Polo